Click Fraud

• Click fraud is when a person or software program clicks on Internet advertisement links without being a legitimate visitor of the advertisers web site.
• Click Fraud consumes approximately 14% of Internet advertising dollars, or roughly $900M in 2006.
• In 2006, Google settles out of court for $90M and Yahoo! agrees to give advertisers credit for fraud.

• Cost-Per-Click (CPC) monitoring software to identify fraud, though click fraud persists showing filters are not effective.
• Cost-Per-Action (CPA) affiliate programs which pay for sales or leads.
• An alliance between the Internet's leading search engines, including Google Inc., Yahoo! Inc., and Microsoft Corp, has been formed to find ways to better identify click fraud.

• Patent pending question and answer trivia game based on questions about advertisers’ products or services.
• Advertisement questions replace CPC ads that are displayed with search results based on search terms.
• Advertisement questions replace CPC ads that are displayed on third party web pages based on page content.
• Advertisers can use floating ads on their own web site to draw attention and educate consumers about specific products.
• An entertainment factor that keeps consumers returning for more.
• Increase consumer retention of brand information from interaction with products and web sites.
• Easier than affiliate programs for web users and publishers since consumers are not required to make purchases or provide personal information.

• After clicking on an advertisement, the web user is shown a question about a product along side the advertiser’s web site.
• Web user researches the product on the advertiser’s web site, increasing their knowledge and involvement with the brand.
• Web user is rewarded for participation with opportunities to win prizes in exchange for correct answers.

• Advertisers are only charged for correct answers that are submitted to their questions, preventing simple click fraud that CPC affords.
• Game participants are shown multiple answer choices to prevent successful guessing of answers.
• Software filter technology may be applied as an additional line of defense.

• Founders Joe Shuhy and Jim Taylor opened their first game to the public in October 2005.
• In 2006, we formed our Board of Advisors which includes:
  • Henry "Chip" Heflich, Former CTO Broadcast.com
  • Jim Thomas, Former CFO Mapquest.com
  • Dr. Andrew Cudmore, Florida Institute of Technology, Professor of Marketing
• With limited marketing, we have grown to over 8000 registered players.
• Patents have been filed covering various aspects of the advertising method.